With more than 40 hotels and 7,500 rooms located in key cities all over the Asia Pacific region under its management, Furama Hotels International Management (FHI) is a leading hotel management company based in Singapore. She manages properties in different classes across key cities in Asia Pacific countries including Singapore, Thailand, China, Indonesia and Australia. There are future plans to expand to other parts of Asia.
FHI prides herself on her deep expertise in hotel management, flexible approach and pro-owner stance. The ability to manage hotels which are four-star (Furama RiverFront and Furama City Centre in Singapore), limited services (FX Hotel ZhongGuanCun, YanSha, Beijing Airport, GuanQian in Suzhou, XuJiaHui & LuJiaZui in Beijing & Shanghai), boutique (FuramaXclusive Asoke, FuramaXclusive Sathorn, FuramaXclusive Sukhumvit), villa resorts (Furama Villas & Spa Ubud & FuramaXclusive Villas & Spa Ubud in Bali), franchisee (Holiday Inn Darling Harbour, Sydney), clearly demonstrates FHI’s strong core competency in hotel management skills across all spectrum of hospitality services spanning different geographic countries.
With different sub-brands under her main Furama brand, FHI is able to adopt a flexible approach in positioning the various hotels under her management, based on the infrastructure of the hotels and the desire of the respective owners. This enables management to focus only on delivering memorable services and excellent value for her guests, while eliminating unnecessary frills or gimmicks.
With majority of her shareholders being hotel property owners, FHI understands the importance of optimising property owners’ interests. This allows FHI to build a trusting relationship with owners, which enables strategic decisions to be made and implemented quickly. In specific properties, FHI will also co-invest with the owners to align the interests of both management and owners.
Driven by a strong desire to promote memorable guest experiences through personal services, thoughtful gestures and classy designs, Furama-managed hotels place the comfort of the guests as her priority at all times. In addition, management is committed to environmental protection in its daily operations. As such, hotels under the management of Furama have won a string of awards and accolades, including the TTG Asia Pacific Best Mid-Range Hotel (Asia Pacific), Building and Construction Authority (BCA) Green Mark Platinum Award (Singapore), Global Hotel Five-Star Golden Diamond Award, China Favourite Business Hotel Chain, China Best Deluxe Trendy Hotel (China), and Best Service Excellence of the Year by Indonesia Achievement Centre (Indonesia).
Over time, FHI intends to further expand in the Asia Pacific region to provide her loyal guests with a wider selection of her impeccable services.